After the Dutch DSB Bank went bankrupt, the U.S. speed skating team lost its biggest sponsor. In november, Stephen Colbert decided to step in and provide the team with the necessary finances ($ 300.000,-). Why was he so eager to support the speed skating team?:
“We must ensure that it is America’s 38-inch thighs on that medal platform,” Colbert said in a release announcing the sponsorship.
The mock-blowhard host of the Comedy Central show announced that he will ask his loyal fans to donate money to the U.S. Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as “Deposit Savings in Bong.”) In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. (Time)
Click here to watch gold-medallist Shani Davis skate against Stephen Colbert.
On wednesday he was at the Olympic oval in Richmond to support Shani Davis during the 1000 meter race: